IVR changing Cinema business
Today almost all cinema halls are providing the facility of booking tickets online. They also provide discounts and other sales promotion offers but all of these can be availed only by those who somehow get to know about these either by going to the site or through friends.
Now think of a situation when a particular movie hall uses IVR, taking the contact data from existing customer base, to send these information to the people. Now people will get to know about the movie timings, price, offers etc. through SMS or IVR calls. IVR can make several hundred such type of calls at a time. Customers can even call back to get further information.
How this helps? Movie business, now, will not only get the customers who are planning a movie. By providing the above information to all, Cinemas would also attract the people who initially didn’t have any movie plan but the information, offers and other review related information etc. has created a want/demand to see the movie. Using IVR here is creating demand amongst our target segment. Cinemas are now able to create more customers and thus more profit.
IVR can be one of the best bets for cinemas, looking to overthrow the competitors.

Comments
Post a Comment